Last month Benefit held an uber exclusive event in Leeds for us Northern Bloggers, which gave us the chance to have a first look/swatch fest of their brand spanking new Box o’ Powder Cheek Colour Glosses. If you have noticed Benefit don’t do advertising campaigns- they rely on the coverage they get in the media and on bloggers. What I love about Benefit is the fact that Shell and Leanne have taken it upon themselves to provide more events in the North of England to enlighten Bloggers about the brand and to receive feedback from Bloggers.
As always a Blogger event is an excuse to catch up with some of my favourite bloggers- Carla, Tor, Sinead, Dan, Charlotte and Jade and also a chance to meet some fab new bloggers. The event itself was split into two- Leanne and Shell gave a chat about the history behind the Benefit brand and their Mascarathon campaign (you can still donate- see post here), whilst giving us a sneak peak at their new range of lip glosses- it was that exclusive they were guarded by MI5 men (that may be a slight exaggeration). I've already done a review of the Coralista gloss, which you can find here.
The lovely Adele also gave a chat on the Benefit experience and went through their skin care and foundations using Carla as a model. Seriously I need to get my hands on some of their Skin Tonic and Moisturizing cream. As I’d been at work before coming down to Leeds I’d managed to leave my camera in my desk drawer so I had to take photos using my iPhone (which is allergic to the dark) so apologises for the craptastic quality of my pictures.
Obviously it wouldn’t be a Blogger jaunt out without the standard procedure of shopping, Nandos and cocktails, as always it was a brilliant day. You can still donate to Benefit’s Mascarathon by texting Bene02 (then your amount) to 70070- instead of buying your money coffee or wasting some money in Boots, put that money to a good cause.
Talking of Leeds- are you coming to the Leeds Blogger Meet up which myself and Tor is arranging??
PS- Speaking of Tor- I had to post that ever so excited picture of her purely for revenge for the scouse brow photo haha.